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Bolajoko Bayo-Ajayi

Bolajoko Bayo-Ajayi

Bolajoko Bayo-Ajayi

Bolajoko Bayo-Ajayi

Bolajoko is a marketing veteran with 19 years’ experience having worked with some of the world’s biggest multinationals. She started her career at Guinness Nigeria Plc in 1999, and joined Coca-Cola Nigeria Limited leaving an enviable track record at Guinness.

While in Coca-Cola, she drove the turnaround of the flavors portfolio and returned it to growth after many years of steady decline. She launched an innovative consumer below the line engagement platform on Sprite that gained recognition globally within the organisation, leading to replication and adaptation across other markets.

Currently, She manages Purple Pearl Consulting, a Marketing Consulting company providing full-fledged marketing services in strategy development, brand building and execution of innovative ideas that sustainably grow market share; she trains and facilitates workshops. Bolajoko is passionate about building brands – both physical and people brands and believes that the marketing principles can be applied to practically every facet of life.

Bolajoko is a certified Coach from the Coaching Academy UK, qualifying with a distinction in Personal Performance Coaching. She compliments her work as a marketing consultant & trainer with coaching, a combination that delivers a robust output for her clients. Her passion for supporting people also led to the establishment of the EveryGirl Empowered Foundation; a foundation focused on building the confidence of the girl child.

A graduate of Economics from the Obafemi Awolowo University Ile-Ife and an MBA from the University of Lagos, Akoka. She also holds a Diploma in Professional Marketing from the Chartered Institute of Marketing (U.K.). She is a member of many professional bodies; Chartered Institute of Marketing (UK), Chartered member of the National Institute of Marketing of Nigeria (NIMN), Advertisers Practitioner Council of Nigeria (APCON) and Women in Management, Business & Public Service (WIMBIZ). She is a board member of International Coach Federation (ICF) Nigeria Chapter.

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